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Globally the quickest increasing sports activities are Extraordinary; the truth is In line with marketing industry studies, there are now an approximated 168 million Energetic members globally.
Using the mass marketing and advertising functionality, toughness and kudos of the Extreme manufacturer (the sporting activities channel already broadcasts in above 60 nations in twelve languages achieving no a lot less than a staggering 38 million residences) the group is venturing into particular regions where they feel they are able to make a true variation, in the long run assisting to elevate the general profile of utmost athletics.
Due to the fact founding the intense Athletics Channel, the manufacturer has promptly Innovative into quite a few Activity-orientated enterprises all over the world, launching quite a few new businesses including Intense Drinks (with its award-profitable variety of all pure beverages currently advertising in 23 international locations), Serious Medics (a singular group of really experienced and specialised paramedics masking Excessive sporting activities activities across Europe), EX Ingredient, Extremepie (presently Europes most significant surf & ski on-line and mail-purchase retailer), Serious Hotels (a completely new hotel concept developed especially to cater for Severe sports fanatics – the first one hundred thirty bedroom lodge opened in Cape Town in November 2006) and now Intense Mayhem. Oh, and also Be careful with the start of Raw State – the teams new sporting activities fashion garments label, with foot-ware, watches and eye-ware also in the design pipe-line.
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